Les résidences Plaza
Brickell

Les résidences Plaza

Pre-Construction Luxury in Miami

About The Plaza Residences

About The Plaza Residences

The Plaza is a name that carries enormous weight in luxury real estate, and bringing that brand to Miami represents a significant expansion of one of hospitality's most iconic identities. When we first heard about The Plaza Residences coming to the Miami market, our immediate reaction was that this would attract a very specific buyer profile: someone who already understands the Plaza standard from New York and wants that same caliber of service, design, and prestige in a tropical setting. The project has generated considerable interest from our client base, particularly among buyers who split time between New York and Miami and want a familiar luxury standard in both cities.

The design approach for The Plaza Residences draws on the brand's legacy of timeless elegance while adapting to Miami's architectural context and tropical lifestyle. Expect interiors that balance classic sophistication with contemporary livability, featuring premium materials, refined color palettes, and the kind of meticulous attention to proportion and finish that The Plaza name demands. The building is being conceived to deliver a full-service residential experience, with the level of dedicated staffing, personalized service, and operational excellence that Plaza properties are known for worldwide. For buyers accustomed to hotel-branded living, the service infrastructure and the people behind it are often just as important as the physical product and the design itself.

From a market perspective, The Plaza Residences enters a competitive field of hotel-branded residences in Miami, including established and upcoming projects from Ritz-Carlton, St. Regis, Rosewood, and Mandarin Oriental. What The Plaza brings to the table is an unmatched legacy of prestige and a name recognition that resonates powerfully across generations and geographies. Our team positions it as the choice for buyers who value classic luxury and institutional-quality service over trendy design or flashy contemporary branding. The delivery timeline extends into the 2030-plus range, making this a pre-construction commitment that requires patience, but for the right buyer, the opportunity to secure a Plaza address in Miami is genuinely compelling and worth the wait.

20Stories
181Residences
2008Delivery
Building Details

The Plaza Residences at a Glance

Adresse

768 Fifth Avenue, New York, NY

Développeur

El Ad Properties

Architecte

Henry Janeway Hardenbergh

Année d'achèvement

2008

Résidences

181

Histoires

20

Building Type

Condominium

Quartier

Brickell

What Makes It Special

Why Buyers Choose The Plaza Residences

The Power of The Plaza Name

There are very few names in luxury hospitality that carry the weight of The Plaza. For over a century, it has defined a standard of elegance, service, and prestige that is recognized worldwide. Bringing that brand to Miami gives buyers access to a legacy property in one of the world's most dynamic luxury markets. Our clients who already know The Plaza from New York understand exactly what this name represents, and for many, the opportunity to own a Plaza residence in Miami is a natural extension of their lifestyle. Brand recognition at this level is genuinely rare in the branded-residence space.

Full-Service Residential Living

Hotel-branded residences succeed or fail based on the quality of their service programs, and The Plaza has a century-plus track record of operational excellence. Residents can expect concierge services, housekeeping, valet, and curated experiences that reflect the brand's hospitality DNA. For buyers who are accustomed to a fully serviced lifestyle, whether they are coming from existing hotel residences or simply value the convenience, The Plaza's service infrastructure is a major draw. Our team consistently hears from clients that service quality is just as important as design and location.

Classic Elegance in a Modern Market

Miami's luxury market has leaned heavily toward contemporary, minimalist aesthetics in recent years. The Plaza Residences offers an alternative for buyers who prefer timeless elegance and classic design sensibility. The interiors are expected to reflect the refined, sophisticated style that has defined Plaza properties for generations, adapted thoughtfully for Miami's lifestyle and climate. If you have toured multiple ultra-modern glass towers and found them cold or impersonal, The Plaza's approach to warmth, proportion, and classic luxury may be exactly what you are looking for.

New York to Miami Lifestyle Continuity

A significant portion of our buyer base splits time between New York and Miami, and The Plaza Residences offers an appealing consistency of brand experience across both cities. Owning a Plaza address in Miami creates a lifestyle continuity that few other projects can match. You know the standard, you trust the name, and you can move between your two homes with the confidence that the service and quality will be equally exceptional. For our clients who already live this bicoastal lifestyle, The Plaza Residences is a natural and compelling choice.

Advisor Perspective

Our Take on The Plaza Residences Miami

The Plaza is one of those names that needs no introduction, and bringing it to Miami is a significant moment for the city's luxury residential market. We have been advising clients on hotel-branded residences for years, and the one thing we always emphasize is that brand pedigree matters enormously in this category. The Plaza has it in abundance, with a legacy that stretches back well over a century.

For buyers comparing this to other hotel-branded options in Miami, we think the decision hinges on personal style and brand affinity. Ritz-Carlton offers a polished, contemporary luxury experience with proven operational excellence. St. Regis leans into a more social, glamorous atmosphere. The Plaza occupies its own lane entirely: classic, institutional, and deeply rooted in a tradition of timeless elegance that transcends trends. If that resonates with you, this project will feel right from the very first moment.

The honest consideration is the timeline. A 2030-plus delivery means you are buying years ahead of completion, which requires patience and comfort with pre-construction risk. We have guided many clients through pre-construction purchases over the years, and the key is going in with realistic expectations about timing while securing favorable early pricing that rewards your commitment.

Our recommendation is to schedule a conversation with our team to discuss how The Plaza Residences fits within your broader real estate strategy. Whether you are looking for a primary Miami residence, a seasonal home for the winter months, or an addition to a portfolio of branded luxury properties, we can help you evaluate whether this project aligns with your goals and timeline. The Plaza name does not come to Miami often, and when it does, it deserves very serious consideration from qualified buyers.

International Buyers Welcome

Foreign nationals can purchase condominiums in Manhattan with no visa or residency requirements. Many international buyers use LLCs for privacy and estate planning. Manhattan Miami specializes in guiding international buyers through the acquisition process, from financing options to closing procedures.

Read Our International Buyer Guide →

About The Plaza Residences

The Plaza Residences — Iconic Central Park South Living

The Plaza Residences at One Central Park South represent one of Manhattan's most storied addresses. Developed by El-Ad Properties and designed by Costas Kondylis & Partners, this landmark conversion brought 181 private residences to The Plaza Hotel, one of the world's most recognized buildings. Completed in 2008, The Plaza Residences offer a rare opportunity to own within a living architectural icon overlooking Central Park.

Residences range from elegant studios to expansive full-floor layouts, many featuring direct Central Park views, soaring ceilings, and bespoke finishes. Owners enjoy access to The Plaza Hotel's legendary services, including the Palm Court, butler service, concierge, and the Guerlain Spa. The combination of hotel-level service, an irreplaceable Central Park South address, and The Plaza's timeless prestige makes these residences among the most sought-after in New York City.

Located at the intersection of Fifth Avenue and Central Park South, residents are steps from the finest shopping, dining, and cultural institutions Manhattan has to offer — from Bergdorf Goodman and the Pierre to Lincoln Center and the Museum of Modern Art.

Pricing

Residence Collection

One Bedroom

1 BR

800–1,200 SF

From $2.5M

Two Bedroom

2 BR

1,200–2,000 SF

From $5M

Three Bedroom

3 BR

2,000–3,500 SF

From $10M

Penthouse

4–5 BR

4,000+ SF

From $25M

Residences from $11,000,000

Commodités

Équipements haut de gamme

Bien-être et remise en forme

  • The Plaza Spa
  • Fitness center by La Palestra
  • Swimming pool
  • Sauna and steam room

Dining & Social

  • The Palm Court
  • The Champagne Bar
  • The Todd English Food Hall
  • Private event spaces

Services de construction

  • 24-hour concierge
  • Doorman and security
  • Valet parking
  • The Plaza Hotel room service
  • Housekeeping services

Lifestyle & Culture

  • Access to Plaza Hotel amenities
  • Grand Ballroom event access
  • Terrace Garden
  • Private wine cellars
Design & Architecture

The Visionaries

El-Ad Properties

Développeur

El-Ad Properties led the landmark conversion of The Plaza Hotel into luxury residences, preserving the building's historic grandeur while creating world-class private homes.

Henry Hardenbergh

Original Architecture

Henry Hardenbergh designed the original Plaza Hotel in 1907 in the French Renaissance chateau style, creating one of the most recognized buildings in the world.

Costas Kondylis & Partners

Residential Conversion Architect

Costas Kondylis & Partners oversaw the architectural conversion of The Plaza into luxury residences, blending historic preservation with modern residential design.

Emplacement

Central Park South, New York

The Plaza Residences occupies one of the most prestigious addresses in New York City, at the corner of Fifth Avenue and Central Park South. Residents enjoy direct proximity to Central Park, world-class shopping along Fifth Avenue, and the cultural richness of Midtown Manhattan.

Explore Manhattan

Compare The Plaza Residences to Nearby Buildings

Buyers considering The Plaza Residences typically also evaluate these buildings

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Monogram New York

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$969,000

One Wall Street

Ralph Walker (1931) / SLCE Architects

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$895,000

Waldorf Astoria Residences New York

Schultze & Weaver (1931) / SOM / Jean-Louis Deniot

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$1,875,000

56 Leonard Street

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15 Hudson Yards

Diller Scofidio + Renfro

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35 Hudson Yards

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$3,890,000

Aman New York

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centre-ville

$11,500,000

80 Clarkson

Snøhetta

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Giorgio Armani Residences

COOKFOX Architects

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From $10M

50, rue West 66e

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$3,850,000

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Cookfox Architects

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$4,950,000

Une ligne aérienne

Bjarke Ingels Group (BIG)

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From $3,500,000

111 Murray Street

Kohn Pedersen Fox Associates (KPF)

Tribeca

From $2,000,000

30, Park Place

Robert A.M. Stern Architects

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From $3,150,000

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Rosario Candela and Arthur Loomis Harmon

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From $20,000,000

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From $10,000,000

The Ritz-Carlton Residences New York NoMad

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From $1,800,000

Tour Madison Square Park

Kohn Pedersen Fox Associates (KPF)

NoMad

From $3,000,000

212 Cinquième Avenue

HELPERN Architects

NoMad

From $3,950,000

50 Central Park South

Alvaro Siza Vieira

centre-ville

From $5,000,000

The Woolworth Tower Residences

Thierry Despont (interior conversion)

Tribeca

From $3,875,000

565 Broome SoHo

Renzo Piano Building Workshop

SoHo

From $1,500,000

160 Leroy Street

Herzog & de Meuron

West Village

From $3,000,000

443 Greenwich Street

CetraRuddy Architecture

Tribeca

From $3,000,000

Le Cortland

Robert A.M. Stern Architects / Olson Kundig

West Chelsea

$2,750,000

FAQ

Foire aux questions

What is The Plaza Residences Miami?

The Plaza Residences brings one of the world's most iconic luxury hospitality brands to the Miami market for the first time. The project will offer branded residences with the full-service experience that The Plaza name is known for globally, combining classic design sensibility with Miami's waterfront lifestyle and tropical climate. Our team views it as one of the most significant additions to the city's luxury landscape in recent memory.

When will The Plaza Residences be completed?

The project is targeting delivery in the 2030-plus timeframe, which places it firmly in the pre-construction phase. This means buyers are committing early in the development cycle when pricing is typically most favorable. We advise clients to factor in potential timeline adjustments, as large-scale luxury projects in Miami frequently experience shifts during the development and construction process. Our team will keep you updated on milestones.

Who is the ideal buyer for The Plaza Residences?

Buyers who already appreciate The Plaza standard of hospitality, particularly those who split time between New York and Miami and want consistency of brand experience. We also see strong interest from international buyers who recognize the brand's global prestige and legacy of excellence. The ideal buyer values institutional-quality service, classically elegant design, and a name that has defined luxury hospitality for well over a century.

How does The Plaza Residences compare to other hotel-branded residences in Miami?

Miami has an impressive and growing roster of hotel-branded projects from Ritz-Carlton, St. Regis, Rosewood, and others. The Plaza differentiates itself through sheer brand legacy and a design philosophy rooted in classic elegance rather than contemporary flash or trendy aesthetics. For buyers choosing between these options, the decision often comes down to personal brand affinity and lifestyle preferences. Our team can guide that comparison in thorough detail.

What kind of services will residents receive?

Expect The Plaza's signature standard of hospitality service, including dedicated concierge, housekeeping, valet, and curated lifestyle experiences befitting the brand's storied reputation. Hotel-branded residences live and die by their service programs, and The Plaza's operational legacy spanning over a century gives us strong confidence that the residential offering will be executed at the highest level. We will share specific service details as they are formalized.

Is The Plaza Residences a good investment opportunity?

Hotel-branded residences with strong brand identity and service infrastructure tend to hold value well over time, and few brands carry the weight that The Plaza does in global luxury hospitality. The name carries exceptional recognition and prestige that supports premium pricing both at initial purchase and on resale down the road. As with any pre-construction purchase, there is an inherent timeline and execution risk, so we recommend buying with genuine intention to use the residence.

What are the expected price points?

Pricing details for The Plaza Residences will be released as the project progresses through its development milestones and approaches its sales launch. Pre-construction pricing in Miami's luxury branded-residence segment varies widely based on floor level, exposure, view corridor, and unit size. Contact our team for the latest pricing information as it becomes available, and to discuss how anticipated pricing compares to comparable branded projects currently on the market.

Can your team provide a private consultation about The Plaza Residences?

Yes, and we would be happy to do so. Our team tracks every major luxury development in Miami and can provide a comprehensive briefing on The Plaza Residences, including current project status, anticipated availability, pricing expectations, floor plans, and how the project compares to other branded options in the competitive landscape. We offer candid, buyer-focused advice designed to help you make the right decision for your situation.

Get in Touch

The Plaza Residences Awaits

Our specialists will provide personalized pricing, floor plans, and exclusive developer incentives.

Adresse

768 Fifth Avenue, New York, NY

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